Born to Shine. Not Obey

Born to Shine. Not Obey

Decore: Lather. Rinse. Rebel.

Sigmund Sperling - stylist to Greta Garbo and other celebrities ditched 1940s Europe, arrived in Australia, and brought glamour with him.

By the time the ‘80s rolled around, his creation, decore, was the shampoo. People weren’t just washing their hair - they were performing in the shower. And yes, we heard you singing.

From polished pin-ups to power perms, decore was behind every iconic hair era. Structured ‘50s sets, swinging ‘60s bouffants, free ‘70s texture, and unapologetic ‘80s volume —we’ve always been about hair with presence. Big styles, bold moves, and formulas that actually delivered.

Now we’re back. We’re not here to blend in. We’re here to rinse out the boring.